tv broadcast
Lively Brand Awareness “Go Be Do” :30 TV Commercial
3x Bronze General Branded Content | The Telly Awards 2023
Art directed the first brand-focussed television spot for the client Lively, owned by Best Buy Health, from concept to final execution. By securing the rights to the original ‘60s hit by The Mamas & The Papas, “Go Where You Wanna Go”, we were able to connect with our target audience by drawing-up feelings of nostalgia.
Credits
Executive Creative Director: Stan Kaplan | Editor: Alex Neiberg | Director: Walter May | Colorist: Bob Festa
Jitterbug Flip2 “Tandem” :60 TV Commercial
Art directed the television spot for the client Lively, owned by Best Buy Health, from concept to final execution. The commercial highlights their best seller, the Jitterbug Flip2.
Credits
Executive Creative Director: Stan Kaplan | Writer: Adam David | Editor: Bryan Robinson | Director: Walter May | Colorist: Bob Festa
Combo Phones “Worlds Apart” :60 TV Commercial
Bronze General Branded Content | The Telly Awards 2022
Art directed the television spot for the client Lively, owned by Best Buy Health, from concept to final execution. The commercial highlights the two products, the Jitterbug Flip2 and the Jitterbug Smart3.
Credits
Executive Creative Director: Stan Kaplan | Editor: Bryan Robinson | Director: Elizabeth Lippman | Colorist: Bob Festa
Lively Smart “Sleepover” :60 TV Commercial
Gold | Video Healthcare | Graphis Competitions Advertising Annual 2022
Art directed the television spot for the client Lively, owned by Best Buy Health, from concept to final execution. The commercial highlights Lively’s smartphone, the Lively Smart (now known as the Jitterbug Smart3).
Credits
Executive Creative Director: Stan Kaplan | Editor: Bryan Robinson | Director: Elizabeth Lippman | Colorist: Bob Festa
Lively Mobile Plus “Dinner Party” :60 TV Commercial
Gold | Video Healthcare | Graphis Competitions Advertising Annual 2022
Art directed the television spot for the client Lively, owned by Best Buy Health, from concept to final execution. The commercial highlights Lively’s mobile medical alert known as the Lively Mobile Plus.
Credits
Executive Creative Director: Stan Kaplan | Editor: Bryan Robinson | Director: Elizabeth Lippman | Colorist: Bob Festa