One Coast - “there’s only one” campaign
Relaunching One Coast, a real estate development in the Pacific Palisades, with a new feel, new message and new positioning. The “There’s Only One” campaign focuses on the exclusivity of this luxurious real estate development. The redesign of the website, print, e-blasts and social media was necessary to portray the new brand positioning.
Role: Lead Creative
Agency: 118 Advertising