Lively - rebranding Lively and launching the Jitterbug Smart4

The project involved rebranding Lively to better align with its parent company, Best Buy Health, and integrating the newly acquired Current Health into the unified brand strategy. We conducted a comprehensive brand audit and collaborated with Best Buy Health stakeholders to develop a new brand identity for Lively, including a refreshed logo, color palette, typography, and imagery. A detailed brand guideline was created to ensure consistency across all communications. Simultaneously, we redesigned the Lively website and product packaging to reflect the updated brand identity.

Aligned with the launch of Lively’s new product, the Jitterbug Smart4, we developed and executed a strategic brand campaign. This campaign included digital marketing, social media, print, and in-store promotions to generate awareness and engagement. High-quality creative assets, such as video ads and social media posts, were produced to showcase the refreshed brand. The rebranding and campaign successfully launched the Jitterbug Smart4, creating a unified brand presence that resonated with consumers and reinforced Best Buy Health's position in the health technology market.

Role: Lead Creative/Art Director
Agency: Davis Elen Advertising