Lively - “awareness” campaign

Following the rebrand journey for Lively, the originally product-first tech company evolved it’s messaging and positioning to highlight health and safety services for the aging generation. The Awareness campaign brings those services at the forefront by showcasing the end benefit of utilizing those services; The target is able to “go where they want to do and do what they want to do”.

By bringing in the colors from the brand’s identity, we managed to bring the scenes to life with a monochromatic color story for each scene. The elements developed include TV (conception, mood-board development, casting, wardrobe and post production), website header, social media and print.

Role: Lead Creative/Art Director
Agency: Davis Elen Advertising + London Alley Productions + Company3
Telly Award Winner 2023 X3