Diabolo - packaging design
The project involved redesigning the packaging, website, and campaign for Diabolo, a French soda launching in the US. I refreshed the packaging design by giving it a modern twist with bright gradients and playful illustrations, revamped the website for an immersive digital experience, and developed a dynamic campaign strategy to generate buzz around the brand's US debut. The efforts aimed to capture the essence of Diabolo's rich flavors while appealing to American consumers, positioning the brand for success in the competitive US market.
Role: Lead Creative/Designer