Candy Cloud - branding

Candy Cloud is a concept artisanal cotton candy brand that redefines the traditional confectionery experience with a blend of whimsy, innovation, and artistry. As the creator behind Candy Cloud's visual identity, I took on the challenge of crafting every aspect of the brand, from its foundational elements to its marketing collateral.

Candy Cloud's brand identity is all about the magic of its meticulously crafted visual elements, inspired by the whimsical nature of cotton candy. The custom logotype, with its unique typography, captures the brand's playful yet sophisticated vibe, serving as the heart of its identity. With enchanting patterns and colorways that echo the swirling clouds of spun sugar, the aim was to bring joy and indulgence to the audience. The packaging design is not just about looks; it's about creating a delightful experience for the consumer, showcasing the product in a way that's both eye-catching and practical. And when it comes to the brand awareness posters, I've infused them with a touch of innovation by harnessing AI-generated "talent," resulting in designs that truly captivate the essence of the brand.

Role: Creative